Using Social Networking To Build Your Brand: 5 Quick Tips
Using social networking as a tool to build your brand should be part of your long term strategy for personal branding. Your social networking plan should include a 
core set of social networking sites that will help you to connect and build relationships with people who share the same space as you.
However, social networking usage should be managed as it can quickly use up a lot of valuable time if you are not careful. A good rule of thumb is to focus on quality and not so much on quantity. There are new social networking sites popping up every day. You don’t have to join all of them. Doing so will only further distract you from your main focus and dilute your efforts.
Using social networking can catapult you and your brand from obscurity to rock star status with a huge following of people who are interested in what you have to say or teach. It can help you to build the coveted list and could potentially lead to multiple streams of income if done right. Therefore, it is important to set up your social networking plan right from the start.
Here are 5 Quick tips for using social networking to build your brand.
Profile: This is your opportunity to make the all important first impression. Include your name, your interest, your passion, what is it that makes you, you. Include your value proposition and don’t forget to include a picture of YOU
Message: What value are you bringing to the space? How can this value help others? Is it one that others can and will readily embrace?
Hub: Your blog or website or one specific place where you can be found. A specific place where you pull everything together. An overall representation of your brand.
Value: Anything to improve your reader or followers life. Be motivational, entertaining, empowering and educational.
Stay Connected: Choose your core social sites and contribute to the betterment of the community on a regular basis. Work with the know, like and trust components of branding as a guide and stay consistent.
You can plan on spending about an hour a day using social networks to help build your brand. If done correctly it can help you to develop your brand rather quickly. Once you get things set up it may be possible to automate some of your social networking activities. In a future post I will examine some automation tools to consider.
If you are new to social networking I recommend the following social networking sites as part of your social networking approach to building your brand.
Facebook: Friend Me
Twitter: Follow Me
Youtube: Subscribe To My Channel
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20 Responses to “Using Social Networking To Build Your Brand: 5 Quick Tips”
Michael Berry
Thanks Brenda for a great article. I’ll be sharing this with our distributors new to social networking. I believe it will assist them greatly in getting started.
Thanks again,
Michael
Brenda
Hi Michael, glad you found this post useful. Thanks for stopping by and taking the time to comment.
Yorinda
Hi Brenda,
very useful tips, thank you so much. You have provided value in your article. I like the questions you put out their to ask ourselves. Will keep those in mind.
To your success.
Yorinda
youtube Marketing
Great Blog! Very informative, I appreciate all the information that you just shared with me very much and I also bookmarked this on dig too. Take care and I’ll be back to read more in the future.
Lesly
Value, is one of the most important areas I think. If your content isn’t interesting, or meaningful to a person,then they’ll lose interest .. good tips, thank you!
Edward
Hi Brenda,
Great post. So many people can get lost and are lost in the world of social media and networking. Spending hours of time wasting on activities that will not add value to their lives. Look forward to reading and sharing ideas about automation.
Make it a great day!
God Bless,
-ed
Brenda
Edward, I have certainly learned a lot from you in mapping out my social networking plan. You certainly provide great insights into social networking efficiency. Thanks for taking the time to stop by.
rebeccahappy
Great points. Social media can really eat up all your time if you do not have a plan to work from. It is almost addictive. I am looking forward to reading more on what you have to say about plans
Brenda
Social networking activities should be purposeful and time guarded.
Bill Hartman
You are so right on the personal branding idea. Doing a little work daily will make you rise to the top if done correctly. Thank you for sharing such valuable content.
Bill
Brenda
Building your brand do take some effort and commitment but the rewards are well worth it.
Beth Hewitt
Hey Brenda,
It’s a pleasure to have you as a new tribe friend. This is a great post, with a simple reminder of how to utilise social networks to build our brand without spending all of our time on them.
Thanks for sharing,
Beth
Brenda
Beth, thanks for stopping by and taking the time to comment on this post. Social networking a must if you are looking to establish a presence online. It is very important that we each take the time to map a plan or you would soon find it can take up a lot of your time.
Ask Cyo
Another post thats on the money Brenda…will be sharing!
Dewane Mutunga
Very Insightful & a Great Reminder of what’s needed to maintain/build one’s personal brand. Thanks! Great Post!
Admin
Dewane, The people who get it about branding are the people you will see rise to the top in our industry.
Liz Kimeria
Brenda I love your site. You are doing a GREAT job. This is very informative. Most people would have to pay lots of money to get this information. Thanks for putting it out there for all of us. I have bookmarked your site. Keep up the good work!
Admin
Liz, I am happy to share the things I have learned with anyone who is willing to learn. Thanks for the compliment as well.
Alecia
Social Media is fun. Great blog. Stay in touch Brenda.
Alecia
Admin
The fun factor is definitely one of the things that makes it so attractive to many.